Best 15+ Alibaba Alternatives In India List // How To Find Indian Products And Manufacturers

Written By James Kennemer

Finding the right sourcing platform is crucial for businesses seeking to tap into India’s booming export economy, now valued at over USD 440 billion in goods for 2024, making India one of the world’s top ten exporters. India’s diverse manufacturing base encompasses a wide range of products, from textiles and apparel (with exports exceeding $44 billion) to engineering goods, chemicals, pharmaceuticals, and a rapidly expanding electronics sector. While Alibaba is a global favorite, a new generation of platforms has emerged, tailored specifically for sourcing from India, offering local expertise, supplier vetting, and a deep understanding of this dynamic market.

In this article, we’ll highlight the top alternatives to Alibaba for finding suppliers in India. These platforms include homegrown B2B marketplaces, specialized sourcing networks, and curated supplier databases that focus on a wide range of products, from traditional handicrafts and textiles to industrial components and technology products. Each stands out for its localized approach, network of verified manufacturers, and the ability to navigate India’s unique business landscape.

We’ll break down what sets each platform apart—their product focus, supplier profiles, ease of use, and the services they offer to simplify negotiations, logistics, and compliance for international buyers. This detailed comparison will provide you with a clearer perspective on where to begin your supplier search and how to optimize results when sourcing from India.

Join us as we explore these leading alternatives to Alibaba, offering actionable insights to help you tap into India’s export powerhouse. Whether you’re an established importer or a startup seeking your first Indian partner, this guide will help you find the right platform and make the most of India’s expanding role in global trade.

What is the best India Alibaba Alternative? India is an emerging outsourcing destination for US companies looking to shift production from China to other cost-effective Asian countries. India is one of the world’s largest economies, boasting a substantial and continually expanding manufacturing sector. India is known as one of the world’s leading outsourcing and offshoring hubs, even for small businesses. Many service-based jobs, such as call center, IT/programming, and administrative, are outsourced to India.

With many companies outsourcing to India, the question arises: Is India a viable manufacturing center? How hard is it to source products in India? Is there an alternative to Alibaba for the Indian market? This guide will focus on the biggest supplier websites in India that you can use to source your products. India’s export economy is estimated to be worth $330 billion per year, with most of these goods being exported to the US and the EU. However, India’s vast number of exports makes it one of the most valuable suppliers of goods, and investors can quickly source products.

The Indian Economy// Overview For Investors

India’s economy is among the largest in the world. India’s population is approximately 1.3 billion people, the second-largest in the world after China. India’s GDP is $3.2 trillion, making it the 5th largest economy globally. India’s business advantage lies in its ability to provide solutions for both small and large businesses. A country with a near-unlimited workforce and cheap labor costs is one of the most attractive locations for large companies looking to outsource manufacturing in Asia.

The large, abundant, and high-skilled workforce, as well as an English-speaking population, and experience in the technology industries, make India stand out and pose significant competition to China. While China stood out by offering basic manufacturing services combined with advanced engineering and product design solutions, India is now taking its place as the destination that can “do it all.” What’s more important for small business owners is that India’s wages are lower than those in China and significantly lower than in Europe and North America.

India is the Largest English-speaking country in the world.

India belongs to the British Commonwealth, which means most of the population is English-speaking. India’s English-speaking population means there is no language barrier when conducting business, unlike in other countries where communicating with suppliers can be challenging. India is the world’s largest English-speaking country, with more English speakers than the United States and the United Kingdom combined.

Communication between buyers/investors and workers in India is accessible. Therefore, they can convey their vision to suppliers without any hassle. In addition, most suppliers in India are proficient in English, meaning there will be fewer technical issues and production delays when it’s time to manufacture your product.

Manufacturing Products In India: Potential Downsides?

We discussed the upsides: The unlimited workforce, English-speaking ability, and convenient location. However, are there any downsides to investing in India? The primary disadvantage of doing business in India is its high employee turnover rate. Companies must frequently hire and fire employees when conducting business in the country.

Moreover, employee protection is higher than in other countries in the region, and employees can sometimes have more rights than employers. India’s conservative government attempted to protect jobs (especially for large-scale investments), making it harder to fire employees. While the harder-working employees may choose to leave quickly, the slackers are harder to fire due to government legislation.

There are also minor logistical issues regarding money transfers to and from the country. While it’s easy in countries like China and Vietnam to send money to suppliers when payment is due, sending money to India is a bit more challenging. Many investors struggle to send money due to bureaucracy, and Indian officials may hold up the payment to investigate it. Additionally, due to numerous online scams originating from the region, many payment processors are limiting payments to and from India, which may impact your business if your payments are delayed.

Top 16 Alibaba Alternatives In India: Full List

This list focuses on the most prominent Indian trade websites where you can buy and place orders directly with Indian suppliers. Alibaba operates in India, but there are other websites where you can source products from domestic suppliers. You can source directly from dozens of websites with thousands of products and suppliers. Most suppliers will speak English, making the transaction easy.

To see our Alibaba Alternatives worldwide for Global Sourcing, click here. 

Note: Although India has an advanced IT sector, most trade is still conducted traditionally at trade shows. If you need help sourcing the products you need on the websites below, consider visiting India and speaking directly with suppliers.

The following is a list of the top 16 alternatives to Alibaba for India:

001 // Amazon Business India

Amazon Business is a specialized Amazon service designed for business-to-business (B2B) transactions. It makes a strong case as the India Alibaba Alternative. AB is one of the newest Amazon Services, created in 2015, and it is only offered in nine countries. Amazon Business is a substantial alternative to Alibaba, as it directly serves businesses and buyers who want to purchase in large quantities from suppliers. Amazon Business is one of the best ways to discover Indian suppliers.

Amazon created AB to cater to the Indian B2B market and expanded it to 8 other countries: the US, Canada, the UK, France, Germany, Spain, Italy, and Japan. Amazon Business only services nine countries in total. The service caters to investors and buyers seeking to source products in countries like India. It’s also used by small businesses, such as offices, stores, restaurants, hospitals, and hotels, to source products at a better price. Most Amazon Business listings are in popular niches, including decorations, office supplies, interior products, health, personal care, and cleaning.

ExportersIndia is a B2B trading platform for Indian suppliers with thousands of product categories and one of the country’s largest product selections. As one of India’s most popular B2B websites, ExportersIndia connects domestic manufacturers, suppliers, and exporters to international buyers.

ExportersIndia has nearly 25 years of experience in the business and stands out for offering a broad range of products. The website is open to buyers worldwide and offers multiple payment and shipping options.

Wholesalebox is an Indian-based trading platform specializing in the wholesale market for female clothing and fashion accessories. As one of the largest Indian B2B platforms, the company has warehouses in Surat, Hyderabad, and Kolkata, from which it ships merchandise internationally.

Due to its large selection of products, Wholesalebox claims to reduce buyers' sourcing costs by up to 30%. Wholesalebox offers a diverse range of Western, casual, and ethnic wear, including women's fashion items such as lingerie, footwear, jewelry, and more. Additionally, the company has recently expanded its offerings to include men’s and kids’ wear products.

Indiamart is among the top #3 largest Indian B2B online platforms and one of the largest alternatives to Alibaba in the country. It provides a comprehensive platform for wholesaling products and connecting international buyers with suppliers based in India. Indiamart is one of the oldest Indian B2B websites, having been founded in 1995.

Indiamart has become a highly successful trading platform with thousands of Indian suppliers and distributors selling an equally large number of products. The most popular niche products on the website include furniture, construction materials, fashion and clothing, industrial supplies, machinery, and other related items. As a result, the company has a vast marketplace where buyers can narrow their search and discover the needed suppliers.

Milmila is a creative B2B marketplace founded by an Indian CEO to solve sourcing problems for Indian small and medium suppliers by connecting them to international buyers. Milmila was VC-funded in 2017, and its CEO is a former employee of Alibaba India, who aims to address issues concerning Indian suppliers. The company’s mission is to empower small and mid-sized suppliers and manufacturers in the country by providing them with exposure while offering competitive wholesale rates to buyers.

Milmila’s two core company services are a product sourcing service, where buyers can immediately source products, and a reseller program, which enables buyers to take advantage of their drop shipping facility and send products directly to their customers. The biggest categories are electronics, lifestyle products, and furniture.

Go4WorldBusiness is an Indian B2B platform founded in New Delhi, India, with over two decades of experience. The company was initially established to connect importers and exporters based in India with international buyers. It provides an alternative to other platforms by directly connecting buyers and suppliers, enabling them to trade on the platform.

Buyers can sign up and directly connect to interested parties, then trade on the platform. The site is relatively easy to use, allowing buyers to connect to thousands of potential suppliers quickly.

Textile Export is an Indian company that specializes exclusively in the textile industry. It provides wholesale textile buying services and collaborates with local exporters who cater to the international market. Textile Export is based in Surat, India. It boasts the largest collection of garments and clothing, spanning thousands of categories and varying quality and price ranges.

As one of the largest wholesale websites in the country, Textile Exports also offers easy online orders with different payment and shipping options. Buyers can purchase products in packs and have them shipped internationally via express shipping that arrives in 4-5 days.

Surat Fabric is one of India’s premier textile suppliers, specializing in the clothing and fabric business. It is also one of India’s oldest digital platforms, with nearly three decades in the industry. Surat Fabric is based in Surat (a large wholesale city in India). Their service stands out by offering wholesale options for clothing ranging from suits to wedding dresses.

Surat Fabric has a minimum order quantity of 10 pieces and an extensive collection of clothing, including casual, formal, and designer pieces, among others. Surat Fabric stores its merchandise in a private warehouse and ships internationally. It’s a massive platform that connects India-based wholesalers to international buyers.

JimTrade is an India-based B2B directory that provides access to over 150,000 Indian manufacturers for international buyers. JimTrade exclusively specializes in the Indian market, connecting Indian manufacturers and suppliers to buyers seeking more information or direct purchases.

The directory also facilitates participation in Indian trade fairs across various industries. Most business in India is conducted in the old-fashioned way. JimTrade helps Indian manufacturers by enabling them to promote their products and connect with buyers worldwide, facilitating quick sourcing of products. It is one of the most straightforward websites for sourcing products from India, with hundreds of thousands of visitors.

E-IndiaWholesale is an Indian e-commerce company founded in Jaipur, India, seven years ago. It started as a subsidiary of Jaipur. E-IndiaWholesale serves as a comprehensive e-commerce platform for merchants in India and globally. E-India Wholesale’s marketplace focuses on resellers and buyers of Indian jewelry and fashion.

E-IndiaWholesale also offers manufacturing capabilities and provides quotes directly from its website. Their minimum order amount for Indian buyers is ₹5,000, and it’s $100 and above for international buyers. Additionally, e-IndiaWholesale offers rare Indian clothing and jewelry that are difficult to source online. The company makes it easy to place an order and provides expedited shipping for international orders.

WebdealIndia is a platform that offers convenient access to merchants and regular customers, serving as both a B2B and a B2C platform. Its marketplace includes thousands of products originating from India, spanning numerous categories. Customers can purchase single products or choose from wholesalers offering products in bulk.

WebdealIndia makes it easy to start sourcing your products in India. There are no minimum order quantities, and buyers can select from various shipping options. Moreover, it is a trustworthy marketplace for a wide range of products.

Tradeford is an international B2B marketplace that is highly popular in India. It provides a broad import-export marketplace that connects domestic Indian sellers with international buyers. Tradeford is free for buyers and sellers. Sellers can showcase their inventory on the platform, making it easy for buyers to order products.

Tradeford offers a wide selection of products similar to Alibaba, including electronics, furniture, machinery, food, construction equipment, and more. The site has years of experience in the industry and allows suppliers worldwide to offer their products to international buyers.

ShopClues is primarily a B2C platform, offering wholesale options for businesses purchasing directly from suppliers. Founded in 2011, it has become one of the most reliable Indian websites, offering a wide range of products.

ShopClues’s most significant product niches include female fashion, men’s fashion, electronics, mobile accessories, outdoor and camping equipment, sports equipment, lifestyle, home and interior, kitchen products, and more. In addition, Shopclues stands out by offering products at very low prices, which makes it an attractive sourcing website for international buyers.

Wholesale Mantra is an ethnic online B2B marketplace specializing in the sale of home decor and fashion accessories for the Indian and Pakistani communities. Its primary specialty is traditional Indian clothing, which it exports worldwide. It offers a range of bottoms, sarees, kurtis, lehengas, and home decor items.

The website caters to Indians living abroad in the US, Canada, Australia, the EU, and more communities. Wholesale Mantra offers a custom-tailoring service, enabling buyers to source the products they need and design them according to their specific requirements. Additionally, wholesale Mantra offers an expedited international shipping service that guarantees delivery in as little as five business days.

Industry Buying is a vast wholesale B2B directory based in India, providing access to over 600,000 products from more than 5,000 Indian manufacturers and suppliers. Industry Buying focuses on popular products manufactured in India, including power tools, electronics, cameras, safety equipment, footwear, and other consumer goods.

International customers can purchase low-cost wholesale goods by directly registering for the service and consulting suppliers. They offer domestic shipping with cash payments upon delivery and international shipping.

Textile Megastore offers competitive rates and a unique collection featuring a range of high-quality fabrics, adding style and essence to women's dressing statements. Our dress materials stand out for their diverse and fascinating styles, ranging from traditional to highly fashionable designer wear. We are dealing with all major brands.

Textile Megastore is the leading and awarded as the highest best Manufacturer, wholesaler supplier, and exporter of ladies’ clothing materials – Un-stitched Dress materials and Kurtis, Silk Dresses, Batik Dresses, Designer Lehenga, Bridal Sarees, Bridal Lehenga, Designer Sarees, Printed Cotton Dresses, Cotton Work Dresses, Designer Kurtis, and all kinds of Dress materials, Saree, Lehenga, quality of the fabric, glamorous designs and with the most reasonable price in the country. Customer satisfaction is our top priority, and we are committed to maintaining this high standard of service over the years.

017 // TradeIndia

TradeIndia is the largest domestically run B2B website for suppliers in India and one of the oldest e-commerce platforms in the country, with over two decades of experience in the business. It provides similar services to Alibaba by connecting local suppliers, manufacturers, service providers, import/export professionals, and buyers worldwide.

TradeIndia was initially designed for Indian service businesses but has since evolved into an international platform serving buyers and sellers from all over the globe. In addition, the platform offers other services, such as appointing local distributors, sales agents, franchisees, etc. TradeIndia currently has over 4M active users on the website and thousands of product categories. The site attracts over 20M visitors each month. Therefore, TradeIndia is one of the best starting points for small businesses looking to conduct business in India.

Alternative // India Wholesale from China

The primary alternative for sourcing materials or products in India is shipping them directly from China, if you can’t source them from the websites listed above. For example, suppose your business manufactures a product in India. In that case, you may lack certain materials that are impossible to source from India.

You can import merchandise from Chinese suppliers and ship it in as little as a day, as India and China share a common border. Areas where Indian manufacturers typically lack are fashion, toys, and machinery. Consider sourcing your products from China if the websites above require the necessary solutions.

Sourcing Kit // Take Control Of Your Sourcing!

Transform your entire sourcing process with the Sourcing Kit! Our all-in-one toolkit is designed to give you the power to manage every aspect of sourcing confidently and easily, including mastering the use of Alibaba alternatives in India to find top manufacturers.

Imagine having access to detailed contract templates that ensure you’re protected, self-guided courses that teach you the ins and outs of global procurement, practical scripts to streamline your communications, and expert guidance to navigate every step of your sourcing journey. The Sourcing Kit isn’t just about templates—it’s about empowering you with the tools and knowledge to fully control your sourcing strategy, including efficiently navigating the best Alibaba alternatives in India.

Finding reliable suppliers on Alibaba alternatives in India can be challenging, but it’s crucial for ensuring product quality and supplier trustworthiness. With the Sourcing Kit, you’ll understand how to use these platforms to your advantage. Whether you need to vet suppliers, negotiate terms, or manage logistics, our comprehensive resources will help you master these aspects and avoid costly mistakes.

Whether you are a seasoned professional or new to sourcing, the Sourcing Kit provides everything you need to connect with top manufacturers in China and Vietnam—no more guesswork or uncertainties—just a seamless, efficient, and successful sourcing experience.

Don’t stop at the basics. Elevate your sourcing game, master using Alibaba alternatives in India, and achieve more than you ever thought possible.

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Take the first step towards mastering global procurement and transforming product sourcing. Your journey to sourcing excellence starts now—don’t miss out!

James Kennemer
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