The Top Toy Manufacturers in China List!
China produces approximately 70% of the world's toys and exported $39.9 billion in traditional toys in 2024, making it the world's largest toy manufacturing base. Guangdong Province alone accounts for roughly 70% of those exports, with major production clusters in Shantou (Chenghai district), Shenzhen, Dongguan, and Foshan.
Below is a list of 14 established Chinese toy manufacturers organized by product category, followed by practical guidance on vetting suppliers and navigating the current tariff environment.
Updated Feb 16, 2026
China exported approximately $88.5 billion in toys, games, and sports equipment in 2025!
China's Toy Manufacturing Regions at a Glance
Understanding where toys are made in China helps you find the right factory faster. Production is concentrated in three provinces, each with distinct strengths.
Guangdong Province is the undisputed center of Chinese toy production. Shantou's Chenghai district alone houses thousands of toy factories specializing in plastic toys, RC vehicles, action figures, and electronic toys. Shenzhen and Dongguan focus more on higher-tech products, including smart toys and electronic learning devices. In our experience sourcing toys from this region, Guangdong factories generally offer the broadest product range and most established export infrastructure.
Zhejiang Province is known for wooden toys, educational products, and plush manufacturing. Ningbo and Yunhe are particularly strong for wooden and eco-friendly toy production.
Jiangsu Province has a growing presence in plush toys and higher-end crafts, with factories in the Shanghai area offering strong custom design capabilities.
Plastic and Electronic Toy Manufacturers
Guangdong Alpha Animation and Culture Co., Ltd.
Location: Guangzhou, Guangdong Specialties: Action figures, animation-themed toys, educational toys Notable: One of China's largest publicly listed toy companies (Shenzhen Stock Exchange). Operates its own animation studios and produces toys tied to its proprietary IP, including the popular "Pleasant Goat and Big Big Wolf" franchise. This vertical integration of content creation and toy manufacturing is relatively rare in the Chinese market. Best for: Brands seeking licensed character merchandise or animation-themed products at scale.
Shantou Chenghai Pengcheng Toy Ind. Co., Ltd.
Location: Shantou (Chenghai), Guangdong Specialties: Remote-controlled toys, educational toys, sports toys Notable: Based in Chenghai, the most concentrated toy manufacturing district in the world. Large-scale production capabilities with established export channels to multiple continents. Best for: Buyers looking for RC vehicles, drones, or battery-powered toys at competitive prices.
Huada Toy Co., Ltd.
Location: Shantou, Guangdong Specialties: Action figures, electronic toys, educational toys Notable: Long-established Shantou manufacturer with experience producing for international brands. Offers OEM and ODM services across a broad product range. Best for: Mid-market brands that need a versatile factory capable of handling multiple toy categories in a single production run.
VTech Electronics North America, LLC (China Manufacturing Operations)
Location: Multiple facilities in Guangdong. Specialties: Electronic learning toys, infant development products, interactive educational devices. Notable: VTech is a global publicly traded company (HKSE: 0303) and one of the world's largest electronic educational toy manufacturers. Their China operations produce the majority of their product line, targeting infants through preteens. VTech products are sold in major retailers worldwide and carry robust safety certifications. Best for: This is a brand manufacturer, not an OEM partner. Listed here because VTech is a major benchmark for electronic toy quality standards in Chinese manufacturing.
Shantou City, Chenghai Area, Yicheng Toys Factory
Location: Shantou (Chenghai), Guangdong Specialties: Dolls, action figures, educational sets Notable: High-volume Chenghai factory with diversified production across several toy categories. Supplies both domestic and international markets. Best for: Importers seeking dolls and figures at volume with competitive MOQs.
Building and Educational Toy Manufacturers
Guangdong Ausini Toys Industry Co., Ltd.
Location: Guangdong Specialties: Building blocks, construction sets, educational kits Notable: Produces building block sets comparable in style to major global brands but positioned at a lower price point. Focused primarily on educational value and cognitive development through construction play. Best for: Brands or retailers seeking private-label building block lines at competitive prices.
Ningbo Tooky Toy Co., Ltd.
Location: Ningbo, Zhejiang Specialties: Wooden educational toys, eco-friendly toys Notable: One of China's more established wooden toy manufacturers. Uses FSC-certified wood and non-toxic finishes. Products include shape sorters, puzzles, activity tables, and Montessori-style learning toys. Strong presence in European and North American markets, where demand for sustainable toy materials is growing. Best for: Brands targeting eco-conscious consumers and the Montessori/educational toy market.
Plush Toy Manufacturers
Zhejiang Mulolo Toys & Crafts Co., Ltd.
Location: Zhejiang Specialties: Plush toys (various themes and sizes) Notable: Focuses on hypoallergenic, non-toxic materials. Produces custom plush designs for both international and domestic brands. Capabilities include standard plush, weighted plush, and licensed character plush. Best for: Brands needing custom plush toy development with a focus on child safety certifications.
Shanghai Oriland Toys Co., Ltd.
Location: Shanghai Specialties: High-quality plush toys, custom-designed stuffed animals Notable: Shanghai-based, which typically means higher production costs but also stronger quality control and design capabilities compared to smaller provincial factories. Offers full custom product development from concept to finished goods. Best for: Premium brands or companies with specific custom plush requirements that need close design collaboration.
Wooden and Eco-Friendly Toy Manufacturers
Wenzhou Times Arts & Crafts Co., Ltd.
Location: Wenzhou, Zhejiang Specialties: Wooden toys, DIY craft kits Notable: Focuses on sustainable materials and non-toxic finishes. Produces wooden puzzles, craft sets, and decorative educational items. Wenzhou has a deep manufacturing tradition in arts and crafts, giving local factories strong finishing and detail capabilities. Best for: Brands in the eco-friendly, craft, or educational toy space looking for wooden products.
Custom and Specialty Toy Manufacturers
Jinjiang Jiaxing Group Co., Ltd.
Location: Jinjiang, Fujian Specialties: Custom toy solutions, eco-friendly toys Notable: Offers custom product development services and has positioned itself in the growing eco-friendly toy segment. Fujian-based manufacturers are less common in the toy space than Guangdong factories, which can mean less competition for factory capacity during peak seasons. Best for: Brands with unique product concepts that need a factory willing to invest in custom tooling and development.
Shantou Dihua Trading Co., Ltd.
Location: Shantou, Guangdong Specialties: Children's toys, educational products (broad range) Notable: Trading company with strong export capabilities and international market knowledge. Can source across multiple factories in the Shantou region to fulfill diverse product requirements. Best for: Buyers who need a range of toy products consolidated through a single point of contact.
Yiwu Changjie Trading Co., Ltd.
Location: Yiwu, Zhejiang Specialties: Budget-friendly toys across multiple categories Notable: Based in Yiwu, China's largest small commodities wholesale market. Specializes in affordable, high-volume toy products. Yiwu-based suppliers are known for low MOQs and fast turnaround, making them popular with smaller importers and e-commerce sellers. Best for: Budget-conscious buyers, e-commerce sellers, or businesses sourcing promotional toy items.
How to Vet a Chinese Toy Manufacturer
Finding a factory is the easy part. Verifying that it can consistently produce safe, compliant toys is where most sourcing projects succeed or fail. After helping clients source more than 10,000 products from Asia, here is what we recommend:
Verify the factory is real. Request business licenses, verify a physical address, and confirm the factory's existence using satellite imagery or a third-party verification service. Trading companies sometimes pose as manufacturers, which adds cost and reduces your control over quality.
Check certifications. For toys sold in the U.S., you need at a minimum CPSC compliance, CPSIA testing, and ASTM F963 certification. For the EU, look for EN 71 compliance and CE marking. Ask for copies of current test reports from accredited labs (SGS, Bureau Veritas, Intertek), not just certificates.
Request production samples, not showroom samples. Senior technicians often make showroom samples with premium materials. Production samples from an actual production run give a more accurate picture of what you will receive.
Conduct a factory audit. Visit the factory or hire a third-party auditor to assess production capacity, worker conditions, quality control processes, and material sourcing. Cosmo Sourcing's factory audit service includes on-the-ground inspections across China and Vietnam.
Start with a trial order. Before committing to a large production run, place a smaller initial order to test the factory's communication, quality consistency, and shipping reliability.
Tariffs on Chinese Toys: What Importers Need to Know
The tariff landscape for Chinese-made toys has shifted significantly. Understanding the current rates is essential for calculating your landed costs.
As of early 2026, the combined U.S. tariff rate on Chinese toy imports sits at approximately 20%, consisting of a 10% fentanyl-related IEEPA tariff and a 10% reciprocal tariff. This follows the November 2025 agreement between the U.S. and China, which reduced rates from earlier peaks that reached as high as 145% in April 2025. The current agreement extends through November 2026, but rates could change as part of future trade negotiations.
These tariffs apply on top of any existing Section 301 tariffs and standard MFN duty rates, so the effective rate on specific toy products may vary. Work with a licensed customs broker to calculate the exact rate for your HS codes.
For context, roughly 75% of all U.S. toy imports come from China, worth approximately $13.4 billion annually. During Trump's first term, toys were exempt from most tariffs on imports from China. That exemption no longer exists.
What this means for sourcing decisions: A 20% tariff adds meaningful cost, but it is manageable for most toy categories, particularly when factoring in China's unmatched production scale and supply chain depth. However, tariff uncertainty has accelerated interest in alternative manufacturing destinations, such as Vietnam, particularly for wooden toys, plush products, and simpler plastic items, where Vietnamese factories have strong capabilities.
When to Consider Vietnam Instead
Vietnam is the world's fifth-largest toy exporter, and its toy manufacturing sector has grown rapidly as brands diversify away from China-only supply chains. LEGO's billion-dollar factory investment in Vietnam signals the country's growing credibility in this space.
Vietnam is particularly competitive in the production of wooden toys, plush toys, and eco-friendly products. Vietnamese factories tend to excel at products that rely on hand assembly, natural materials, and textile skills. For complex electronic toys, high-precision plastic injection molding, or products requiring deep component supply chains, China generally remains the stronger option.
Vietnam also benefits from trade agreements, including the CPTPP and EVFTA, which reduce or eliminate tariffs on Vietnamese goods entering many major markets.
Work With Cosmo Sourcing For Your Toys!
Finding the right toy manufacturer in China or Vietnam requires local market knowledge, on-the-ground verification, and experience navigating compliance requirements across different markets. Since 2012, Cosmo Sourcing has helped over 4,000 clients source more than 10,000 products across Southeast Asia and China, including toys across every major category.
Our flat-fee pricing model means you pay a transparent rate for sourcing services with no hidden commissions or markups on factory quotes. You receive full factory contact details and direct introductions, so you own the supplier relationship from day one.
Whether you are sourcing your first toy product or diversifying an existing supply chain, get in touch to discuss your project: info@cosmosourcing.com.